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Purpose – This chapter analyzes the visual coverage of amok school shootings with the aim of tracing particular patterns of visualization relating to the representation of victimizers and victims.

Methodology – Based on a qualitative mixed-method design combining visual content with visual context analysis of print and online coverage of the incidents, a tentative typology is developed to be tested in future empirical studies. The exploratory study builds on empirical data derived both from print and online coverage of two amok rampage incidents in Germany (Winnenden/Wendlingen, March 2009; Ansbach, September 2009). For comparative reasons the online visual coverage of three amok school shootings in the United States (Littleton, 1999; Red Lake, 2005; Blacksburg, 2007), two in Finland (Tuusula, 2007; Kauhajoki, 2008), as well as two additional cases in Germany (Erfurt, 2002; Emsdetten, 2006) were included in the sample.

Findings – A typology of mainly press photographs about amok school shootings with three main categories – visuals portraying the perpetrator(s), visuals portraying the victims, and visuals about the context. For each of the three main categories there are several subcategories. However, quality media focus on context visuals while tabloid media focus on the perpetrator, and sometimes on the victims. Additionally, a clear distinction between print and online media emerged, with quality print media adhering more strictly to privacy laws than both tabloid and quality online sites.

Research limitations – Different samples of amok events; only one with a full sampling of both print and online newspapers and magazines; TV coverage not taken into account.

Practical implications – Heightened media attention and the pervasive need of media to visualize violent events underscore the relevance of empirically based guidelines for photojournalists and editors alike. The results of this study are a first step in this direction.

Originality – The chapter contributes to visual communication research insofar as it presents a first theoretical and methodological approach to operationalize visuals in the context of reporting about a particular type of violent event.

Klas Backholm is post-doctoral researcher at the Department of Developmental Psychology at Åbo Akademi University, Vaasa, Finland.

This book contributes to the current academic discussion on school shootings by analysing this contemporary phenomenon in a broader context of media saturation in contemporary social and cultural life. We argue that in order to understand school shootings as a cultural and sociological phenomenon, we need to analyse this type of public violence from a variety of academic perspectives. By drawing on a range of empirical analyses of different school shooting incidents in the United States, Germany, Finland, and Canada, the authors in this volume demonstrate the diverse ways in which the media and school shootings are connected in contemporary society. Numerous frameworks are applied in these original analyses, including media violence, journalism, visual culture, and social networking. Our shared goal is to understand the complex interplay between media, society and school shootings, and certainly how this interaction is carried out in a range of cultural and societal contexts and settings.